The 'Win a New Head' Contest from Dr Pepper!!!

OK, so it's not what I thought it was. I bought a bottle of Dr Pepper the other day - not my normal tipple (see blog on lying, cheating, soda machines below) and I noticed this morning - because I will drink the stuff warm, my little droogies - that they are running some sort of contest. Well, when don't they? It's the default state, eh? It all becomes background noise - nobody notices anymore.

This one caught my eye, though. They are calling it "Win a $25,000 New Look Instantly!" Apparently, you look at a code under the bottle cap, go to www.drpepper.com and type the code in, and if you win, you win...What?

My first thought was, 'My God, they're giving away plastic freaking surgery now!' I thought we had finally hit The End. I knew that if this were true, it would immediately usher in TEOTWAWKI (The End Of The World As We Know It).

So I went to the website and I typed in the code. OK, my little malchicks, it wasn't quite that simple. First, I had to surrender a great deal of personal information and answer a few survey questions. But I took one for the team, my babies. Anyway, I lied my butt off. Some poor retired woman whose name I found in the local Rest Home directory is about to start getting all kinds of junk mail for TiVo's and MP3 players and Kicking it with her honeys. I'm evil, you know.

Anyway, as to the contest. If you win, you get $25,000 in gift certificates or some such thing to buy what you want - your 'new look' consists of how the rubbish you buy will make you a different person. Ah.

Well, I have to admit it - I'm somewhat disappointed here. I was hoping to get a new head, and God knows I didn't want to pay for it. This one I have now is all worn out - there's no hair left on it and it is getting wrinkles and to be honest, it's kind of stupid at times.

You can talk to Dr Pepper about this contest at: consumer.relations@brandspeoplelove.com - They'd love to hear from you!

Keep yer stick on the ice,

Wigwam Jones